Customer intelligence

See what keeps repeating, and why it happens.

Sira groups every rating, comment and survey into the few themes worth fixing, traced to the branch, shift and menu item behind them.

Restaurant analytics

The loudest complaint is rarely the costliest.

One angry post gets the meeting. The issue mentioned quietly, every week, at six branches keeps costing money.

IssueNoiseMentionsRevenue at risk
1 One angry post about a cashierGoogle · Olaya · shared widely 1 mention1 branch SAR 1,200a quarter
2 Wrong sauceKeeta · three branches 18 a week3 branches SAR 9,600a quarter
3 Parking at the drive-thruGoogle · two branches 6 a week2 branches SAR 1,800a quarter
4 Cold friesKeeta · four branches 31 a week4 branches SAR 21,900a quarter
5 Missing drinksKeeta and surveys · six branches 46 a week6 branches SAR 38,400a quarter
Fix first

Illustrative data.

How Customer Intelligence works

Read. Group. Trace.

Topic deep dive

From “order accuracy” to the exact fix.

One view for head office, one for each store manager.

Order accuracy92% negativeLast 30 days · all branches
AI summary

Customers mostly report missing drinks and fries on delivery orders. Three branches account for 71% of mentions, mainly on the afternoon shift.

Tags

Wrong order42
Incomplete order18
Special requests ignored12
Missing beverage11
Missing side9

Branches driving it

Al Malqa31%
Hittin22%
Diriyah18%

In their words

Keeta“No drinks in the bag, again.”Google“Ordered a combo, got the burger only.”
Al Malqa · what’s working

Staff are friendly and quick at the counter.

  • Friendliness mentions up 18%
  • Food quality steady
+18%friendliness mentions
What to fix

Missing drinks on delivery orders.

  • !Afternoon shift, 2 to 5 pm
  • !Mostly Keeta orders and delivery surveys
MorningAfternoonEveningLate
Do this week

Check every bag at the pass.

  • Add a drinks check to the handover
  • Brief the afternoon team on Sunday
SMStore manager · Al MalqaSuggested by Sira AI
What’s included

Everything customers say, organized for action.

From the weekly summary down to a single customer’s words.

AI summary · this week
Going wellAt riskAct now

Weekly AI summary

What’s going well, what’s at risk, what needs attention.

Order accuracyMissing sideWrong sauceFood temperatureCold friesWaiting timeStaff attitudePackagingPortion size

Topics and tags

20 business areas, broken into precise tags.

AMNoonPMLateSunMonTueWed

Down to the shift

By branch, channel and time of day.

Spicy burger combo↓ 14%
Loaded fries↓ 6%
Kunafa↑ 21%

Menu items

How every item and category is talked about.

Revenue at riskSAR 0
Customers×Order value×Visits

Revenue at risk

From your own order value and visit frequency.

Missing items↑ 38%
Waiting time↑ 12%
Food temperature↓ 9%

Trends

Which themes are rising against last month.

Al Malqa · priorities1Missing drinks2Bag sealing3Pickup wait

Store manager view

Each branch sees its own priorities.

Google★Hittin · delivery

“Ordered a combo, got the burger only.”

The customer’s words

Every mention, with source, rating and branch.

FAQ

Questions teams ask before they switch.

Want to see your own branches?

Book a call and we’ll walk you through what your customers are saying.

Talk to Sales

It reads customer feedback from every channel, groups it into the themes that repeat, and shows where and why each one happens, so teams fix causes instead of single complaints.

Find the cause behind the comments.

Book a call with our team and see what your customers are saying.

3Themes worth fixing this week