Every serious conversation, owned until it’s solved.

When a comment or DM needs a person, it becomes a tracked case with an owner, a severity and a full audit trail, routed to the right team with the whole conversation.

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Owner

Severity

SLA

Audit trail

TRUSTED BY

The serious ones get buried.

In a busy inbox, the message that needs a manager sits between a compliment and a question about hours. Nobody owns it, so nobody fixes it.

Three steps. Then you’re live.

Add your teams, set the routing rules once, and every serious conversation finds its owner.

1Customer careWaiting
2Branch operationsWaiting
3QualityWaiting
4DeliveryWaiting
Food quality to QualityLate order to DeliveryRefund to Customer careBalanced workloadRound robin
Routing on
Case opened · Facebook DM

Foreign object in a meal. Owner: Quality team. Full thread attached.

High severitySLA running
You’re live. You’re good to go.

The right team. The right person.

Every case is assigned by topic to the right team, then to the person with room for it, balanced by workload or round robin. Nothing sits unowned.

Routed by topic, automatically.

Balanced workloads across the team.

Private notes and mentions inside the case.

Try it: pick a topic

Incoming case topic
Facebook · DMHigh

Found a piece of plastic in my burger.

Food quality
Quality team6 open
HUHuda
3 cases
FAFaris
1 cases
LILina
2 cases
Delivery team7 open
MAMajed
2 cases
SASara
4 cases
TUTurki
1 cases
Customer care7 open
NONoor
2 cases
YAYazan
3 cases
RARana
2 cases
Assigned to Huda · Quality team
Case management

Your team only sees what needs them.

When a conversation needs a person, Sira turns it into a case with an owner, a severity and the full story, and sends it to the right team.

  • An AI summary of every long thread.
  • Routed by topic and workload, so nothing sits unowned.
  • Private notes and mentions inside every case.

Cases with an owner.

Serious social conversations, tracked until they are solved.

Cases from conversations

Open a case from any comment or DM.

Owner, severity, audit trail

Every case knows who owns it, how serious it is and what happened.

Smart queuing and routing

By topic and workload, balanced or round robin.

AI message summaries

Long threads condense the moment an agent opens them.

Private notes and mentions

The team coordinates without leaving the thread.

Escalation

Escalate to the right team with full context.

For the people who fix things.

Serious conversations reach the right team, with the full story.

Customer care

Cases with an owner, an SLA and the whole thread.

Quality teams

Food safety and quality issues routed straight to you.

Operations

Service and order issues assigned to the team that fixes them.

CX managers

Every agent’s response times, resolution rate and SLA compliance.

Built for brands with many branches

A restaurant branch at service time

Restaurants

Sunlit clinic entrance

Clinics

A customer walking into a sunlit pharmacy

Pharmacies

A sunlit shop entrance with the doors open

Retail

Case management, explained.

Want to see it on your own pages?

Book a call and we’ll show your own serious conversations becoming tracked cases.

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What is social media case management?

Turning any comment or DM that needs a person into a tracked case with an owner, a severity and a full audit trail, so it is followed through until it is solved.

How does a conversation become a case?

How are cases assigned?

Does the team see the whole conversation?

Can the team talk inside a case?

Can we track how the team is doing?

Serious conversations, owned and solved.

Talk to our team and see cases route themselves.

Talk to Sales

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