Spot PR risks before they go viral.

One live view of your community’s health: volume, sentiment, emotion, top topics and the drivers behind negative talk, with trends surfaced before they become problems.

Sentiment

Emotion

Top topics

Negative drivers

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Problems start small. Then they trend.

A few comments about cold food this week. A few more next week. By the time it shows up in sales, it has been sitting in your comments for a month.

Three steps. Then you’re live.

Connect your accounts, pick what to watch, and Sira tells you when something starts to trend.

InstagramWaiting
FacebookWaiting
TikTokWaiting
XWaiting
WhatsAppWaiting
Food safetyPricesDeliveryStaffNew launches
Alerts on
PR risk · X mention

Posts about cold food are picking up this week.

RisingSent to Marketing
You’re live. You’re good to go.

Your week, day by day.

Volume, sentiment, emotion, top topics and the driver behind negative talk, for any day. The day something shifts, you see it.

One live view of community health.

Negative drivers named, not guessed.

Trends surfaced before they become problems.

Try it: drag across the week

Community healthThis week
Thursday · volume
860comments, DMs and mentions
Top emotions
FrustrationDisappointment
Top topics
  • Cold food298
  • Delivery141
  • Refunds77
Negative driver
Cold food
PR risk flagged
Social listening

Spot it before it spreads.

Sira tracks what’s said about your brand across your channels and flags PR risks before they spread, so your team moves early.

Hear it early.

A live read of your community, with the risks pulled to the top.

Community health

Volume, sentiment and emotion in one live view.

Top topics

What people are talking about, in Arabic and English.

Negative drivers

The topics behind negative talk, ranked.

PR risk alerts

Posts that could go viral, flagged before they spread.

Trends surfaced early

Shifts spotted before they become problems.

Every channel

Comments, DMs and mentions from all five platforms.

For teams that protect the brand.

Know what is being said about you before it reaches you.

PR and communications

Early warning on posts that could spread.

Brand managers

How people talk about launches and campaigns.

Marketing leads

Topics and sentiment week by week.

Management

A clear view of brand risk, without the noise.

Built for brands with many branches

Social listening, explained.

Want to see it on your own pages?

Book a call and we’ll show you a live read of your own community.

What does Sira’s social listening do?

It reads every comment, DM and mention across your channels and gives you one live view of community health: volume, sentiment, emotion, top topics and the drivers behind negative talk.

How does it spot PR risks?

Which channels does it cover?

What is a negative driver?

Does it understand Arabic?

How is this different from Community Analytics?

Hear it early. Act before it spreads.

Talk to our team and see what people say about your brand.